Image & Name Recognition Adversiting vs News Style Advertising by Sven Makowal
You may agree that in many ways communications has caused our planet to decrease in size. A news event anywhere in the world today can be communicated almost instantly to almost anyone else in the world. Newspapers Radio Television the Internet have all contributed to this. Like any technology that brings benefits however unfortunately there are also downfalls. Our world is one that is overrun with forms of communication. Over the course of an average day we are exposed to news commercials advertising through all of these media. The result of this is that we have become conditioned to blocking out all but those items that we are interested in.
This has presented marketers with a challenge. How do they ensure that their target audience reacts to their messages How do they get by the spam like filters most of us have developed to protect ourselves from information overload This is where News style Advertising comes in. This style has been developed in an effort to slip past our advertising filters. This is accomplished by presenting the marketers message in a manner more consistent with news. News style advertising doesnt appear to be advertising. It has no pictures or graphics. It contains no slogans or logos. There is nothing associated with it that would give the reader any reason to suspect that it being sponsored by any company or individual. It contains a headline copy a method for the reader to get additional information if they so choose.
There is reason why this type of advertising is simple gets by our mental spam filters. Assume we scan a newspaper or magazine see something with a Headline that appeals to an issue we are dealing with at that time. Because it news like in appearance it not threatening. Our need drives us to read the article generally short in nature. The fact that it short is also appealing since it does not represent a great deal of investment of time on our part. The response mechanism allows us to get more information if what we have read in the article makes sense to us represents a possible solution to our issue. It is because it non threatening in nature that it able to generate the response numbers up to 500% better than other techniques.
This very effective form of advertising has actually been incorporated into a robust marketing strategy by one company. That company is Automated Marketing Solutions or AMS. AMS provides a full suite of marketing technology tools processes that allow any company to deliver a comprehensive marketing program using tested proven methods including News style Advertising. Their twelve years of experience in Direct Response Marketing ensures that even the beginner can quickly integrate take advantage of the benefits of this technique. AMS also provides the capability for a company to place their ENTIRE Marketing Program on Auto pilot. Once a business marketing program including voice messages e mails faxes other broadcast mail out collateral is compiled sequenced their Lead Management System or LMS provides the unique ability to manage control that program without any further human interaction. The benefits to this system are significant time savings on what would otherwise be labor intensive tasks consistency in marketing messages. It also means that businesses never need worry about losing customers who misinterpreted your lack of contact for apathy. If you would like to hear more about News style Advertising how it can benefit your business visit Automated Marketing Solutions today. You will be surprised at how quickly economically you can implement start benefiting from AMS tested proven technology experience.
If you would like to hear more about News style Advertising how it can benefit your business visit Automated Marketing Solutions automatedmarketingsolutions. com home utm_source=ArticleWizard utm_medium=ArticleWiz_Art4 utm_content=AMSHome utm_campaign=ArticleWiz_Article4 today Image & Name Recognition Adversiting vs News Style Advertising
